SCOPE
- Proposal & Design of a new product campaign for GLOSSIER
- Research & Analysis to back feasibility
- Campaign Operations & Launch Strategy
IDEA
"ON CLOUD 9" by GLOSSIER
- Repositions beauty retail from transaction to emotional experience
- Rather than launching another standard product drop, the idea is to create a buzz-worthy, immersive campaign through Sephora's retail integration
PRODUCTS we are marketing
(1) Cloud Paint, reborn with adaptive color technology, now melts seamlessly into your skin and adjusts to your natural undertone – your shade, your cloud. Designed with adaptive pigment technology, the new Cloud Paint reacts to your skin’s natural pH and undertone to create a hue that’s uniquely yours– no two clouds look the same, and neither should your blush.
(2) Sky Blue Eyeliner and Eyeshadow Stick set, airy yet bold, frames the eyes with a cool wash of confidence. Inspired by the weightlessness of clouds and the calm clarity of open skies, this duo redefines what “bold” looks like.
(3) Foaming Facial Cleanser, soft as a whisper, clears and hydrates with a cloud-like lather that feels as good as it looks. A foamy escape for your everyday routine with a cleanser that makes you feel like air.
(4) Cotton Candy Bath Bomb, a new Glossier indulgence, turns your self-care ritual into a pastel dreamscape of scent and silkiness. The Cotton Candy Bath Bomb turns your tub into a pastel cloudscape: soft pink swirls, frothy bubbles, and a scent that melts like sugar on skin. Infused with hydrating oils and mineral salts, it leaves your body silky, your mind quiet, and your bathroom smelling like a dream.
SIGNIFICANCE
- Drives Foot Traffic Through Experiential Design
A cloud-like installation naturally invites exploration, trial, and social capture—turning the retail section into a destination rather than a pass-through.
- Encourages Social Amplification
The bubbly, visually distinctive environment is inherently photographable, creating user-generated content and extending campaign visibility beyond Sephora walls.
- Redefines Product Launch Strategy
ON CLOUD NINE demonstrates how environment can become an extension of product storytelling—deepening emotional resonance and increasing memorability.
Come for the Gloss. Stay for the Clouds.
