Campaign – "Waiting Rooms"
showcases the dichotomy between high-fashion editorial styling and mundane, routine environments. By placing Prada silhouettes inside bus stops, airport lines, and institutional waiting areas, the campaign transforms forgettable spaces into cinematic moments of tension and observation. Rather than separating luxury from ordinary life, the project suggests Prada belongs within everyday rituals just as much as it belongs on a runway.
Campaign Teaser
places a Prada model inside an elevator, turning a boring setting into a transition that reveals a moment of anticipation. The closing doors, minimal motion, and logo create intrigue through minimal disclosure rather than overt advertising or explanation. Inspired by fashion’s growing shift toward ultra-short social-first campaign clips, the project focuses on replay value, immediacy, and generating curiosity before a drop.
Campaign – "Nylon Bag 2.0"
focuses on reviving Prada’s iconic nylon bag by repositioning it within a cleaner, more elevated visual language. Using monochromatic color matching, controlled studio lighting, and minimal set design, the imagery keeps the viewer’s attention almost entirely on the product itself. The contrast between sculptural womenswear and utilitarian nylon references Prada’s long-standing balance between luxury and function, while the addition of the men’s duffle expands the campaign into a broader lifestyle system rather than a single accessory push.
