Campaign – “What’s Wrong With Rhode?”
designed as a jarring antithesis campaign, intentionally disrupting Rhode’s polished “clean girl” marketing language. The project reframes lip tint as messy, impulsive, and excessive rather than controlled, targeting a more spontaneous “type B” consumer and positioning the product within chaotic, unplanned moments. Through smeared makeup, saturated reds, provocative copy, and confrontational styling, the campaign breaks Rhode’s existing visual pattern to spark stronger conversation, memorability, and audience expansion.
Campaign – new product launch [rhode sunscreen]
featuring Hailey Bieber as the central subject reflects the growing shift toward founder-led advertising, where the face behind the brand becomes part of the product’s trust, recognition, and aspirational appeal. The oversized bottle introduces a playful distortion of scale, turning the packaging itself into the set design and immediately directing attention toward the product. The result is minimal, instantly readable imagery optimized for social-first beauty marketing.
Campaign – “The Heat Looks Good on You”
places Rhode’s sunscreen spray inside recognizable summer rituals: pool days, golf courses, lakesides, backyard chores, and spontaneous outdoor moments. Rather than isolating the product in studio environments, the campaign focuses on integrating SPF into real lifestyle settings to position it as an everyday summer essential rather than a purely cosmetic product. The warm color palette, natural lighting, and social environments create a more aspirational yet believable form of beauty marketing centered around ease, mobility, and daily use.
Campaign – “The Patch House”
reimagines Rhode’s eye patches through a whimsical dollhouse-inspired short film centered around fantasy and storytelling rather than traditional beauty advertising. By departing from the brand’s usual clean, product-focused aesthetic, the project uses surreal pink sets and cinematic styling to create a more playful and emotionally immersive world. The result expands Rhode’s visual language beyond minimal skincare marketing into something more narrative-driven and memorable.
